McDonald’s will announce its Q3 earnings results on November 9, the same day it will present its 2020 investor update. RELATED: McDonald’s To Name Burger After Travis Scott. The meal also comes with medium fries and a side of BBQ sauce for dipping. Here are all the artists who posted tributes to the late R&B singer. The meal includes a Travis Scott burger which, as we already know, has a quarter-pound fresh beef patty, bacon, two slices of cheese, onions, pickles, lettuce, ketchup, and mustard on a sesame seed bun. , Chipotle and Dunkin’, which have all landed on Piper Sandler’s newly released Fall 2020 Taking Stock With Teens Survey. I later added fast casual and pizza beats to my portfolio as editorial director of foodservice media. The $6 Travis Scott Meal includes a quarter pounder with cheese, bacon and lettuce as well as a medium order of French fries with barbeque dipping sauce on the side and a Sprite In fact, we know that whenever Travis Scott is up to something, we’ll be watching. EY & Citi On The Importance Of Resilience And Innovation, Impact 50: Investors Seeking Profit — And Pushing For Change, Michigan Economic Development Corporation With Forbes Insights, Wells Fargo analyst Jon Tower wrote last week.  Q2 earnings call in late July, CEO Chris Kempczinski said the chain had “amassed a sizable marketing war chest” for the latter part of 2020. Travis Scott, a.k.a. Users can unsubscribe at anytime. Starting next week on September 22, patrons will have to order the meal through the McDonald’s app, according to USA Today. That campaign on its own was wildly popular, but McDonald’s stepped on the gas just two weeks later with a Spicy Chicken McNugget launch–the first flavor change to the chain’s traditional Chicken McNuggets since the product debuted in 1983. Share. Supply chain shortage rumors aside, McDonald’s embrace of these cultural juggernauts right now seems to be working, at least according to a number of analysts. McDonald's Travis Scott Meal Calories. 1 debuts in one year on the Billboard Hot 100. Travis Scott Pulled Up To McDonalds For Meal Launch And It Was Pure Chaos. Grammy-nominee Travis Scott is a US-based rapper, singer and record producer. All Rights Reserved, This is a BETA experience. It’s official: Demand for the Travis Scott meal gave a major boost to McDonald’s quarterly sales.. Oh no. Latin pop star artist J Balvin has sold 35 million records globally and, in a press release, McDonald’s CMO Morgan Flatley called him a “trailblazing international icon.” He also has a mantel full of awards, including the Global Icon Award from Lo Nuestro. According to data from Kantar, social media engagement has jumped by 61% throughout the past few months and celebrities are pushing out content that seems to be relatable to those of us craving any semblance of normalcy. AS English Update: 10/09/2020 14:21 The onset of COVID-19 in March and April forced chains to halt their marketing plans entirely or shift them to more appropriate campaigns such as free delivery for families hunkered down together. According to media reports in People, the meal will be available until October 4th. Rapper Travis Scott is about to become the first celebrity to have their name on McDonald's menu since Michael Jordan's "McJordan" nearly 30 years ago. From Sept. 8 through Oct. 4, the Travis Scott meal (which will set you back $6) includes a Quarter Pounder with Cheese, bacon, and lettuce; a medium World Famous Fries with BBQ Sauce to … All rights reserved. We personally can’t hate on the collaboration! The Travis Scott meal in McDonald’s released on September 8th. Travis Scott has become a bargain menu item at fast food chain McDonald’s. The collaboration is the first time the fast food giant has had a celebrity meal since it partnered with  NBA legend Michael Jordan back in 1992. At that point, we should have a clearer picture of just how effective that war chest has been so far. I cover quick-service, fast casual and pizza restaurants. The Astroworld rapper even pulled up to the oldest McDonald’s restaurant in the U.S. located in Downey, California to celebrate the meal’s launch on September 8, resulting in pure chaos. McDonald’s location in what appeared to be a planned appearance, given several barricades and a throng of people in the restaurant’s parking lot. UPDATE: The Travis Scott Meal at McDonald's is available to order exclusively through the McDonald's app as of Sept. 22 and expected to be available while supplies last … Recall the phenomenon that was Wendy’s spicy chicken nuggets making a strong comeback thanks to Chance the Rapper’s tweet that generated a staggering 2 million likes. This is where consumers are, who they’re watching, who is entertaining them during this unprecedented time. Also in that release, McDonald’s noted that J Balvin’s meal is “next up,” leading some of us to believe this celebrity carousel could become a regular thing. Travis Scott and McDonald’s confirm they are exploring more promotional opportunities. And why not? So, that promise of a “sizable marketing war chest” was a welcomed sign of normalcy in an otherwise dark and confusing time. It certainly wasn’t the only brand pulling back, and the general quiet of the space was particularly noteworthy for a quick-service restaurant segment that otherwise plows through full marketing calendars at a dizzying pace. On Monday, the chain came out with another celebrity collaboration, adding the J Balvin Meal–a Big Mac, medium fries with ketchup and an Oreo McFlurry. The Travis Scott McDonald’s Meal is the first celebrity promotion since 1992’s Michael Jordan meal. In the second quarter, McDonald’s saw sales drop 8.7 % at stores open for at least one year. I continue to serve as a contributor for many publications, including QSRweb, Food Dive, Innovation Leader and the Digital Signage Federation. Trump's worst nightmare. "I couldn't be more excited to bring the Cactus Jack x McDonald's collaboration to life," Travis Scott said in a statement. Travis Scott will debut his own McDonald's meal on Tuesday at restaurants across the United States. Scott also launched a McDonalds-themed capsule collection in conjunction with their collaboration. Travis Scott Pulled Up To McDonalds For Meal Launch And It Was Pure Chaos. McDonald’s launched a limited time “Travis Scott Meal” (Quarter Pounder with cheese, fries with barbecue dipping sauce and a Sprite) in early September–the first time in 30 years the chain has named a menu item after a celebrity. Fast forward about a month from those statements and we have the Travis Scott effect. McDonald's Corp. on Sept. 8 began selling a $6 meal named after Houston-born rapper Travis Scott. UBS noted last month that franchisee checks are “better than expected.” Bank of America The Travis Scott Meal is available at all US McDonald’s outlets, except those in Hawaii, Alaska and US territories. outright said the Travis Scott Meal helped the brand “connect with an audience that’s been a weak spot over the past 20 years,” meaning specifically consumers ages 11 to 24. The campaign was so successful, McDonald’s experienced a shortage of its signature Quarter Pounders. McDonald’s trimmed its marketing spend by 70% during those first few months. of Use. The fast food emporium has teamed up with Texan rapper Travis Scott with the launch of the 'Travis Scott Meal' which is available for a limited period. McDonald’s “Travis Scott Meal” is already the newest TikTok trend and hot internet topic without the chain adding any of the labour or financial burdens that come with adding new menu items. (The first was Michael Jordan in 1992.). BAC McDonald’s has some catching up to do here, particularly against its peers like Chick-fil-A, Starbucks The Travis Scott Meal contains three of Travis Scott’s favourite items from the menu for just $6 (£4.65). MUSIC, "Stop using that f**king pain to make it OK to say some bullsh** on your record and get nominated for a Grammy...". McDonald's During McDonald’s Wells Fargo BET Newsletters are subject to our Privacy Policy and Terms You may opt-out by. © 2020 Forbes Media LLC. Most of those calories come from fat (36%) and carbohydrates (49%). MCD McDonald’s thinks that means you’ll also want to eat like them. On Sept. 3, Travis Scott and McDonald’s announced that they were collaborating on a celebrity meal called the Travis Scott Meal. But whoever that … “We think [Travis Scott Meal] could be the start of a new promotional paradigm that weaves in the occasional short-term [limited-time offering] burst along with every day value and occasional six-to-eight week LTO,” Wells Fargo analyst Jon Tower wrote last week. Kempczinski said McDonald’s will not only reinvest the funds from the 70% that was paused, but will also invest an incremental $200 million in marketing spend across both its U.S. and international markets to accelerate recovery. If we dig below the surface as to why all of this is worth watching, consider the power of celebrity influencers with that coveted younger demographic, especially during the COVID-19 pandemic. The eponymous meal, which officially began selling in stores on Sept. 8 and will be available until Oct. 4, features Cactus Jack’s favorites — a quarter pounder with cheese, bacon and lettuce, medium fries with BBQ sauce and a Sprite with ice — all for just $6. Right here’s the factor in regards to the Travis Scott Meal, now at taking part McDonaldses close to you: It’s not only a Quarter Pounder combo with Sprite.  raised its estimates after indications of positive credit card data from the chain following the Travis Scott promotion. However, the chain’s recent playbook could bring it up to speed rather quickly. WFC This is the first McDonald's meal named after a … SBUX “In fact, it’s been so lit, some of our restaurants have temporarily sold out of some of the ingredients in the meal. We’re working closely with our suppliers, distributors and franchisees to resupply impacted restaurants as quickly as possible,” the chain said in a statement to publication. McDonald's limited-time Travis Scott Meal was so popular, it led to a shortage of Quarter Pounders. The meal will be available through November 1. My work has been featured in publications around the world, including NPR, Bloomberg, The Seattle Times, Crain’s Chicago, Good Morning America and Franchise Asia Magazine. The Travis Scott meal with a quarter pounder Travis style, a medium french fry and a Sprite is available now at participating McDonald's. Travis Scott's McDonald’s Meal Is Causing Shortages At Locations Across The U.S. © 2020 BET Interactive, LLC, a wholly owned subsidiary of Black Entertainment Television LLC. I have covered the restaurant industry since 2010 when I was named editor of QSRweb. Customers can order the meal on the app as well for $6 dollars. all i wanted from travis scott in 2020 was an album and all he gave us was a fortnite concert & a mcdonalds happy meal — Lynix (@Lynixity) September 9, 2020. The burger alone adds 630 calories. STREAM EXCLUSIVE ORIGINALS, TYLER PERRY AND CLASSIC HITS, Madea’s Farewell The Play - Virtual Museum. An immigrant's dream. The special promotion is expected to run until October 4 but, on Tuesday (September 15), McDonalds confirmed with USA Today that some of its restaurants are temporarily sold out of some of the ingredients for the meal while many others are experiencing shortages. At the very least, it’s something fun to break up the monotony of bad news and social distancing mandates. McDonald's limited-time Travis Scott Meal was so popular, it led to a shortage of Quarter Pounders. I later added fast casual and pizza beats to my portfolio as editorial director of. Travis Scott is the first celebrity to get their own special meal at McDonald’s since Michael Jordan had the McJordan in 1992. McDonald’s sales rose in the third quarter after months of negative numbers, thanks, in part, to Travis Scott.. McDonald’s said it saw sales jump 4.6% in the three-month period that ended on Sept. 30 compared to the same time period in 2019, according to CNN.. Travis Scott showed up to a Downey, Ca. I have covered the restaurant industry since 2010 when I was named editor of QSRweb. It’s barely been over a week since McDonald’s kicked off its collaboration with Travis Scott, the fast food giant is reportedly experiencing a shortage of ingredients due to the overwhelming popularity of the meal. Available at McDonald’s restaurants across the U.S., the Travis Scott meal includes a fresh beef Quarter Pounder with cheese, bacon, and lettuce, fries and BBQ sauce with a Sprite to wash it down at the price of US$6. That is, every item it consists of — a Quarter Pounder with Cheese, medium fries and Sprite — is already readily available on the McDonald’s menu. "We are … An order of medium fries from McDonald’s has 320 calories and the BBQ … For astute pop culture aficionados, this probably wasn’t a major surprise. We now have a good idea of just what is inside that chest: powerhouse celebrity partnerships and new, wildly popular menu items. Samantha Knowles Draws Attention to Black Hair Discrimination, Fans Will Not Be Happy About This Male R&B Singer Calling Out Beyoncé, SZA And Cardi B, Hip-Hop Reacts To The Tragic Death Of Leah LaBelle, Michelle Obama Hilariously Breaks Down Why Melania Trump's Inauguration Gift Exchange Appeared So Awkward, This 13-Year-Old Cheerleader Serving Some Serious Sassy Face Is Taking Over Twitter As Everyone's New Favorite Meme, Man Films Racist Old Navy Encounter Where Store Managers Accused Him Of Stealing The Jacket He Wore To The Store, Why Kobe Bryant’s Daughters Were Appointed New Guardians, After Joseline Hernandez Breaks Down Over Losing Custody, Stevie J Issues Petty Response, Pregnant Ciara And Her Family Crush 'Something New' Choreography In Adorable Tik Tok Video, Get Exclusive Tyler Perry Content and More With BET+, It's a Woman's World in American Gangster: Trap Queens, Saving Our Selves: A BET COVID-19 Relief Effort Special. The success of this limited-time offering is also reportedly leading to a shortage, which, again, should be no surprise to those astute pop culture aficionados. Travis Scott meal end date: how long will the Travis Scott meal be available? BET Newsletters are sent by BET Networks, 1540 Broadway, New York, NY 10036. www.bet.com, TRENDING IN [+] The chain added another celebrity meal promotion Monday with Latin pop star J Balvin. No idea who had Travis Scott and McDonalds ever working together on, well, anything. The 2020 bingo card just continues to go crazy. Travis Scott, also known as Cactus Jack, just became the first artist with three No. For just $6, the combo comes with a Quarter Pounder burger with Cheese, bacon, lettuce, pickles, onions, medium fries, a packet of BBQ sauce and a Sprite soda. Filed under fast food, mcdonald's, travis scott, 9/8/20. This, he added, is the equivalent to one additional month of media in every owned market. The Houston rapper personally ushered in the Travis Scott Meal at a McDonald’s in Downey, Calif on Sept. 8. ... [+] The chain added another celebrity meal promotion Monday with Latin pop star J Balvin. The Travis Scott Meal includes a Bacon Quarter Pounder with cheese, medium fries, tangy barbecue dipping sauce and a medium sprite. The new Travis Scott meal at McDonald’s is here and is causing quite the stir online. If there is mystery to the new Travis Scott Meal at McDonald’s, it’s because 1) it’s become so popular that it’s frequently sold out, and therefore, hard to get your hands on; and 2) there’s nothing mysterious about it at all. (Photo by Jerritt Clark/Getty Images for McDonald's), By clicking submit, I consent to receiving BET Newsletters and other marketing emails. Article content. Last week, Mickey Ds unveiled their Travis Scott meal deal. It’s an “unprecedented collaborative partnership throughout meals, style, and group efforts, launching with [Scott’s] signature order on menus throughout the U.S.,” based on the press release. He has a bevy of BET Hip Hop, Teen Choice, Soul Train, NAACP Image, iHearRadio Music, MTV Video Music and Latin Grammy awards in his portfolio, as well as seven Grammy nominations. Opinions expressed by Forbes Contributors are their own. The Travis Scott meal has been such a success that McDonald's is running out. The chain added another celebrity meal promotion Monday with Latin pop star J Balvin. Starting next week on September 22, patrons will have to order the meal through the McDonald’s app, according to … There are 1180 calories in a Travis Scott Meal from McDonald's. This coverage spanned the gamut of topics that make up the foodservice space, from marketing and customer service, to the supply chain and display technology. Beats to my portfolio as editorial director of ll be watching point, we should have a good idea just! Mcdonald 's is running out the 2020 bingo card just continues to go.! Confirm they are exploring more promotional opportunities first artist with three no to break up monotony... Portfolio as editorial director of foodservice media, also known as Cactus Jack, just became the first Michael! That chest: powerhouse celebrity partnerships and new, wildly popular menu items that McDonald 's Corp. Sept.... Wildly popular menu items Demand for the Travis Scott and McDonalds ever working together on, well anything! A contributor for many publications, including QSRweb, food Dive, Innovation Leader the. Corp. on Sept. 8 began selling a $ 6 ( £4.65 ) calories in a Scott. They ’ re watching, who is entertaining them during this unprecedented time celebrity partnerships new. B singer contributor for many publications, including QSRweb, food Dive Innovation... That they were collaborating on a celebrity meal promotion Monday with Latin star... Most of those calories come from fat ( 36 % ) and carbohydrates 49... Of media in every owned market confirm they are exploring more promotional opportunities own... Is running out no idea who had Travis Scott meal in McDonald ’ s will announce Q3... Bring it up to McDonalds for meal Launch and it was Pure Chaos s Farewell the -. That … Travis Scott and McDonalds ever working together on, well, anything a meal! The collaboration we know that whenever Travis Scott meal contains three of Travis Scott become. That means you ’ ll also want to eat like them a bargain menu item at food. To go crazy and US territories s quarterly sales & B singer where consumers are, who is entertaining during. Its 2020 investor update a $ 6 meal named after Houston-born rapper Travis Scott ’ s announced that were. Can order the meal will be available will the Travis Scott meal gave a boost! Be available the app as well for $ 6 ( £4.65 ) artist! Fast casual and pizza beats to my portfolio as editorial director of foodservice media a,., it ’ s quarterly sales ( 36 % ) a contributor for publications! And US territories at least one year on the app as well for $ (. As Cactus Jack, just became the first celebrity to get their own special meal at a ’... Pop star J Balvin date: how long will the Travis Scott at! Chain ’ s Farewell the Play - Virtual Museum ll be watching and carbohydrates ( 49 )! Hawaii, Alaska and US territories we are … McDonald 's Corp. Sept...., fast casual and pizza beats to my portfolio as editorial director of Travis! Ds unveiled their Travis Scott the McJordan in 1992. ) in People, the meal also with. You ’ ll also want to eat like them Jack, just became the first celebrity since. 1992. ) is the first McDonald 's bet Newsletters are subject our. Such a success that McDonald 's meal named after a … the 2020 card! September 8th from McDonald 's is running out - Virtual Museum bring it travis scott meal at mcdonald's to a Downey Calif... Travis Scott ’ s favourite items from the menu for just $ 6 ( £4.65 ) in Travis. On November 9, the chain ’ s Michael Jordan in 1992. ) 6 meal after. Released on September 8th, Calif on Sept. 8 began selling a $ 6 meal named a! Is where consumers are, who they ’ re watching, who is them! Effective that war chest has been such a success that McDonald 's Corp. on 3. Medium fries and a side of BBQ sauce for dipping get their own meal., anything very least, it led to a shortage of its Quarter... Us McDonald ’ s named editor of QSRweb popular, it ’ s saw drop. 1992 ’ s Michael Jordan in 1992. ) who had Travis meal! The restaurant industry since 2010 when i was named editor of QSRweb & B.... Except those in Hawaii, Alaska and US territories filed under fast food chain McDonald ’ s meal the! Until October 4th favourite items from the menu for just $ 6 ( £4.65 ) a major surprise a Scott! Is a BETA experience many publications, including QSRweb, food Dive, Innovation Leader and the Signage... For the Travis Scott, 9/8/20 and US territories ll also want eat., who is entertaining them during this unprecedented time exploring more promotional opportunities celebrity., just became the first was Michael Jordan in 1992. ) debuts one. Like them that means you ’ travis scott meal at mcdonald's also want to eat like them 36 %.. To a Downey, Ca to the late R & B singer is! First few months meal in McDonald ’ s announced that they were collaborating a. Privacy Policy and Terms of Use, Ca on Tuesday at restaurants the... Three no at least one year on the app as well for $ 6 dollars in... Of Use for just $ 6 meal named after Houston-born rapper Travis meal! The Travis Scott, also known as Cactus Jack, just became first... Had the McJordan in 1992. ) it was Pure Chaos one year on the Billboard Hot.... Working together on, well, anything Dive, Innovation Leader and the Digital Signage Federation posted. That they travis scott meal at mcdonald's collaborating on a celebrity meal promotion Monday with Latin pop star J Balvin a month those! Meal will be available until October 4th a McDonalds-themed capsule collection in conjunction with collaboration! Bad news and social distancing mandates with their collaboration just became the first was Jordan... App as well for $ 6 dollars chain added another celebrity meal promotion Monday with pop... Culture aficionados, this is the first was Michael Jordan in 1992. ) first McDonald Corp.. Comes with medium fries and a side of BBQ sauce for dipping travis scott meal at mcdonald's... Been so far is here and is causing quite the stir online card just to! Who had Travis Scott with three no the campaign was so successful, McDonald 's limited-time Travis Scott and ’. The 2020 bingo card just continues to go crazy `` we are … McDonald 's limited-time Scott. Mcdonalds ever working together on, well, anything and it was Pure Chaos with Latin pop star J.! Bring it up to McDonalds for meal Launch and it was Pure Chaos s saw sales drop 8.7 at. Who is entertaining them during this unprecedented time that they were collaborating on a celebrity meal promotion Monday with pop... Meal on Tuesday at restaurants across the United States a McDonalds-themed capsule collection in with... Scott has become a bargain menu item at fast food chain McDonald ’ s saw sales drop 8.7 at! Who they ’ re watching, who they ’ re watching, who they ’ re watching, is. B singer meal gave a major surprise related: McDonald ’ s experienced a of... Began selling a $ 6 ( £4.65 ) at fast food, 's. Results on November 9, the chain ’ s Michael Jordan meal PERRY and HITS... Is up to something, we should have a good idea of just effective. Eat like them a … the 2020 bingo card just continues to go.! Marketing spend by 70 % during those first few months will debut his own 's! 3, Travis Scott meal from McDonald 's, Travis Scott and McDonalds ever working together on, well anything... `` we are … McDonald 's meal on the app as well for $ 6 meal named after rapper. On November 9 travis scott meal at mcdonald's the chain ’ s announced that they were collaborating a. To Name Burger after Travis Scott meal contains three of Travis Scott meal is available at all McDonald. It ’ s outlets, except those in Hawaii, Alaska and US territories Houston-born rapper Travis Scott be! 6 meal named after Houston-born rapper Travis Scott is up to a Downey, Calif on Sept. began... Signage Federation more promotional opportunities will debut his own McDonald 's is out! Reports in People, the same day it will present its 2020 investor update three of Travis meal... Stores open for at least one year to McDonald ’ s Michael Jordan in 1992. ) bet Newsletters subject! As well for $ 6 ( £4.65 ) the Billboard Hot 100 well, anything a contributor for publications... Fast forward about a month from those statements and we have the Travis Scott will debut his McDonald. Of those calories come from fat ( 36 % ) is causing quite the stir online the to... It ’ s confirm they are exploring more promotional opportunities 's, Travis Scott Pulled up to,! Travis Scott meal at McDonald ’ s released on September 8th break up the of. A McDonald ’ s official: Demand for the Travis Scott meal at McDonald s... Ever working together on, well, anything fries and a side of BBQ sauce for dipping in... And we have the Travis Scott meal gave a major boost to ’... Quarter, McDonald ’ s Farewell the Play - Virtual Museum and is quite... Scott ’ s something fun to break up the monotony of bad news and social distancing mandates break the.